bring us in
Regulated leaders. Resourced teams. Revenue that actually holds.
We come into organizations that are growing fast — and help them grow well. Keynotes, team workshops, and advisory engagements built on one idea: the outer results of any business are a reflection of the inner leadership behind it.
WHO THIS IS FOR
Is this you?
We're not for every organization. We are for the ones who know that the next phase of growth won't be won by another framework, another dashboard, or another push. It will be won by the humans inside the business being resourced enough to lead it.
We work best with:
Founders scaling past $1M who've hit the ceiling of what grit alone can build
Leadership teams watching their best people burn out one quarter at a time
HR and People leaders who know retention isn't a perks problem — it's a regulation problem
Small and medium businesses where the owner has become the bottleneck, and everyone can feel it
Sales and revenue teams hitting the number and falling apart doing it
Offsite and conference organizers looking for a keynote that lands somewhere different than the usual leadership-sermon stage
If any of that is ringing true, let's talk.
Most consulting treats the business like a machine. We treat it like what it actually is — a reflection of the humans running it.
How We Work with you
Three ways to bring us in.
Keynotes & Speaking
Conference keynotes, leadership offsites, sales kickoffs, women-in-business events, and founder summits. Choose one of our signature talks (below) or tell us the conversation your audience needs and we'll build a custom talk for you. Formats range from 30-minute keynotes to 90-minute interactive sessions.
Workshops & Team Trainings
Half-day and full-day intensives designed for teams, not rooms of individuals. We work with leadership teams, sales teams, and whole companies on the inner skills that make the outer skills hold — nervous-system-informed leadership, revenue-ready regulation, hard-conversation capacity, and money literacy for founders and finance teams. Virtual or in-person.
Advisory & Consulting
Longer engagements for organizations navigating a specific growth inflection — a scale-up, a leadership transition, a culture rebuild, a pricing or revenue repositioning. Advisory is bespoke and runs in three-month minimum containers. We show up on a steady rhythm, we work with the leadership team, and we do the strategic and the somatic work side by side.
Investment: Inquire below. All engagements are quoted based on scope, format, and travel.
Our signature talks.
Two talks that travel well, adapt across audiences, and land somewhere different than the usual keynote. Each can be delivered as a 30- or 45-minute keynote, a 60-minute talk with Q&A, or a 90-minute workshop with audience activation.
Talk one
Regulated & Revenue Ready
What your sales team doesn't know about their nervous system is costing you the close.
Most revenue conversations happen in bodies that are in fight, flight, or fawn — and it shows in the numbers. This talk reframes revenue performance as a nervous-system skill and hands leaders and sales teams the regulation practices that turn pressure into presence. Attendees leave with a working framework for staying regulated in high-stakes conversations, and a language for coaching their teams toward the same.
Best for:
sales leaders
revenue teams
founders
women-in-business events
leadership summits.
Formats:
30-min keynote
45-min keynote
60-min talk + Q&A
90-min workshop.
Talk Two
Leading from the Inside Out
The outer results of any organization — revenue, retention, culture, resilience — are a reflection of the inner work of the people leading it. This talk unpacks the inside-out leadership shift: how self-leadership creates the conditions for team leadership, how unexamined parts of us become the invisible ceilings on our companies, and how the regulated, resourced leader becomes the competitive edge no strategy deck can replace.
Best For:
leadership offsites
executive teams
founder communities
women-in-leadership programs
HR and People conferences.
Formats:
30-min keynote
45-min keynote
60-min talk + Q&A
90-min workshop.
CUSTOM
Custom Talks
Because the best talk is often the one that hasn't been given yet.
Tell us the conversation your audience needs to have and we will design a talk that lands it. Past custom talks have covered regulated growth, money leadership for women founders, the inside-out case for culture, and the leadership skills that don't show up on the org chart. We'll build yours from your brief.
OUR APPROACH
Leadership begins on the inside.
Every business result — revenue, culture, retention, resilience — starts inside a human. A decision made by a regulated leader lands differently than a decision made by a depleted one. A team led from self-awareness performs differently than a team led from self-protection.
That's the thesis our whole practice is built on: the outside can't change without the inside changing first. You cannot out-strategize a dysregulated nervous system. You cannot out-hire a leadership team that has never been given the tools to lead themselves. And you cannot build a business that scales well without the inner work that scaling well requires.
So we do both. We bring the strategy, the frameworks, the numbers, and the business instincts that your quarter needs. And we bring the nervous-system literacy, the self-leadership practices, and the inner work that the strategy alone can't do. The result is organizations that don't just perform — they hold. The leaders steady. The teams settle. The revenue follows.
Inside-out leadership isn't soft work. It's the work underneath the work.
WHY BIZ BESTIES
A partnership built on complementary rigor.
Biz Besties is the working partnership of Adrienne Percy and Tracey McMurchy. Together we bring the two halves of business growth that most consultancies keep apart — the strategic and the somatic, the numbers and the nervous system, the plan and the person running the plan.
Adrienne Spring
Adrienne is the strategist, coach, and self-leadership specialist of the partnership. Her work sits at the intersection of business strategy and inner leadership — drawing on coaching, Internal Family Systems (IFS)-informed parts work, and nervous-system literacy to help founders and leaders lead themselves well so they can lead their organizations well. She works best with the humans in the business: their growth ceilings, their patterns, their capacity.
Business Strategist & Coach
Tracey is the numbers, the clarity, and the strategic rigor of the partnership. A CPA and CMA with years of real-world finance and business leadership, she works with the strategic and financial architecture of a business — pricing, profit, scalability, forecasting, and the decisions that compound quietly across a fiscal year. She works best with the mechanics of the business: its levers, its leaks, its leverage.
Tracey McMurchy, CPA, CMA
Business StrategistStart a conversation
Let's talk about what you're building.
If you've read this far, we probably need to be in a conversation. The best first step is a short, no-pressure exploratory call — you tell us what you're navigating, we tell you honestly whether we're the right partner for it.